I am in a season of wintering. In mid-December, I'll be stepping away for maternity leave, and I'm not quite sure what my work will look like come spring. But I don't want to just go quiet. Instead, I want to invite you into your own wintering. Because if there's one thing I've learned over the years of coaching freelancers and creatives, it's that we're really good at staying busy. We're great at optimizing our calendars, checking off to-do lists, and filling every gap with what we call...
11 months ago • 2 min read
“Oh sure, yeah, I guess I could do that for you.” Newer business owners often find themselves saying this without realizing the cost of agreeing to what is usually poor-fit work. I’ve seen it often in clients, and I get why: You feel like you need to take whatever money you can get. You believe that making your client happy means letting them take the lead. You’re not sure what kind of work you most like doing, or what kind of clients you enjoy working with, so hesitate to call yourself a...
about 1 year ago • 2 min read
Last week, at a virtual event led by Founded Outdoors for outdoor industry businesses, we heard from leaders at Black Diamond, Mountain Hardwear, and Cotopaxi. And all three spoke about the same pattern I witness in many of my clients with small businesses: Businesses – even these big outdoor brands – tank when they stop honoring their values. One of the companies in particular shared that years ago, they tried to make their gear for too many different types of users, which led them to lose...
about 1 year ago • 1 min read
Vulnerability in Filmmaking: How Iz La Motte Brought her Dream Career to Life This week on Creatives in the Wild, hear from adventure photographer and filmmaker Iz La Motte. Her work has been seen in marketing campaigns across the ski industry, in print publications such as Freeskier and Backcountry Magazine, and in the film festival circuit at Mountainfilm and Banff Film Festival. We talk about: Iz's career dream at 12 years old (that turned into reality) building a career in film, from...
over 2 years ago • 1 min read